Charitable giving has been important to me since my days at The Hospital for Sick Children Foundation in Toronto. The Foundation offered me my first taste of tax-effective charitable giving and estate planning. Working with colleagues and clients who share my love of philanthropy is one of the greatest pleasures of my career. I am privileged to have clients on both sides of the fence: donors and fundraisers. The pandemic has had a very powerful effect on the charitable sector as donations have either dropped considerably (and understandably as a result of job losses and instability) or been diverted to the health-care sector (again, profoundly understandably). With the holiday season quickly approaching, it will be interesting to see whether donors will be as generous and diversified as they have been in the past. This article is an interesting reminder of some of the metrics that can help us to direct our charitable giving.