Family get-togethers for U.S. Thanksgiving are quickly followed up by retail therapy on Cyber Monday. After all, who doesn’t need a little retail therapy after spending time with family?

We’ve got Black Friday, Cyber Monday, now what about “Giving Tuesday”? Launched in 2012, the movement has generated over $632-million US dollars in donations. Giving Tuesday encourages “social philanthropy” where donors large and small can invite their social networks to join them, match them and celebrate their reasons for giving. Philanthropy is your way of directing and controlling the social and research-based change that you want to see.


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