Emotions Aren’t the Enemy of Good Decision-Making

It is natural to be emotional when making a decision. Recently, I booked a vacation at a cost that I never believed I would ever pay. Pent-up demand, inflation and high season conspired to empty my wallet and fill my stomach with knots. Employing the author’s “emotional bookending” strategy helped me realize that I wasn’t only frustrated with the cost but I had to come to terms with the toll the last few years has taken on our family and our need to reconnect, rest and recreate. My “lizard” brain was worried about the dollars. My “wizard” brain recognized the need to proceed with the purchase. And, by the way, it was worth. every. penny.

Read the full article on the Harvard Business Review

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