I don’t shop often but when I do, I go to outlet malls. The one closest to me is a sprawling 1.3-million square foot space filled with 200 retail stores eager to sell me last year’s fashion trends at bargain prices. And I go for it! I don’t really care about the latest fashions and often find great pieces that become wardrobe staples. It’s a win-win situation.
Settling into bed that night, book in hand, the self-satisfaction from the day’s successful bargain hunt was knocked right out of me. The book I was reading, “Dollars and Sense” by Dan Ariely, a prominent figure in the field of behavioural economics, explores how we make spending mistakes—like getting hooked by bargain hunting.